We will research current trends, competitors, as well as potential target audiences and their associations with your brand. This is a critical step to determine your brand’s visual positioning and emotional appeals

We will gather references and assemble them into moodboard. This will give a sort of style direction for our further developments

Focusing on your brand’s values and desired visual preferences, we will use the insights from the first sprint to derive 3 concepts. Ideas are usually based of a metaphor, which at the same time can be easily interpreted by your audience. Every concept will include:

• logo
• pattern illustration
• color schemes
• font

After we alligned on the concept, we will finalize all of the designs and tie them into your brand identity. You can track the design process in FIgma and give feedback in real time. We will show you how the designs will look in their natural habitat through mockups

We will make all the necessary edits and prepare a manual for your brand guide’s contents. It will describe ideal dimensions for your logos, provide visual examples for patterns and color schemes and advise you on font formatting. The brandbook will also inlude thorough descriprion of the brand’s tone and personality